The power of advertisements
TASK 1: EUROPEANA ADVERTISEMENTS
1. Go to www.europeana.eu
2. Click on Free to use images
3. Type advertisement in the search box
4. Look at the advertisements and choose one
5. Open MS Word document. Copy the Europeana picture in the document and write the following information about it:
- Title:
- Year:
- Source:
- Link:
- Description:
In the DESCRIPTION write about the following:
- What is the advertisement for?
- Is it easy to tell?
- Is the ad effective? Does it make you want to buy this product or service?
TASK 2: AIDA principle
Read about the AIDA principle and do the matching activity
TASK 3: USING AIDA PRINCIPLES IN YOUR ADVERTISEMENT
Change your advertisement so that it follows AIDA principle
*Advertising slogan examples:
... shows good taste
... stands above the rest
... gives that warm feeling
...built to perfection
The world is a better place with...
Keeps you feeling and looking...
You’re never too old / young for a …
Enjoy the amazing beauty of …
Make an impression with …
You can’t lose with a …
... - an amazing choice
Change your advertisement so that it follows AIDA principle
*Advertising slogan examples:
... shows good taste
... stands above the rest
... gives that warm feeling
...built to perfection
The world is a better place with...
Keeps you feeling and looking...
You’re never too old / young for a …
Enjoy the amazing beauty of …
Make an impression with …
You can’t lose with a …
... - an amazing choice